AS SEEN IN WOMEN ENTREPRENEUR
Lori Lite hopes to reach millions with her line of books and CDs aimed at overcoming kids’ stress.
By: Eve Gumpel | 01/15/2010

During a successful appearance on Shark Tank last August, Lori Lite secured a deal from investor Barbara Corcoran to expand her growing business. But the founder of Stress Free Kids, a company designed to help kids, teens and adults overcome anxiety and stress and promote peaceful sleep, is hardly an overnight success.
Lite became an accidental entrepreneur 15 years ago, when she was trying to cope with a 5-year-old son, Austin, who was hyperactive. “Every night, it took two hours to put him to sleep,” Lite recalls. It was an exhausting way for her to spend each evening, and eventually she became sick from stress. As did her 7-year-old daughter, who developed stress-related night terrors.
To cope with her stress, Lite learned relaxation techniques. “Those techniques had an immediate effect on me,” Lite recalls. Then she had a brainstorm.
She created a story, Angry Octopus, that incorporated diaphragmatic breathing. “[Austin] started to follow the characters along, did the deep breathing and fell asleep,” Lite says. “My husband had noticed how quiet it was in the room for a change, and he was listening in from the hallway. When I came out, he hugged me and said, ‘You need to write that down; that can help thousands of parents and kids.’ I wrote it down. And that’s how it all started.”


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